Related Articles
Are you interested in expanding the number of leads that your company receives? It’s much easier than you think. If you take advantage of these tips, you’ll have a flood of information and need help figuring out where to start. What are you holding out for exactly? Learn how to generate more leads with these creative strategies!
The Importance of Generating Leads
Generating leads is an essential strategy for any business. If you need to know what a lead is, it’s someone who has shown interest in your business and wants to be contacted by you. They could have visited your website or requested more information through a newsletter sign-up.
Generating leads is crucial because it can help you build relationships with potential customers, which means the chances of them becoming your customer are higher. For half of all marketers, finding new ways to generate leads is a significant priority.
It doesn’t matter how often people see your ad; if they don’t remember seeing it, they won’t contact you when they need what you’re selling. An excellent way to increase your chance of getting a response from potential customers is by making your ad memorable.
That’s why some companies make ads with bold colors and images so they stand out on social media feeds. The other benefit of generating leads is getting feedback on what features people want or need in their products before starting production, which saves money for both the company and its consumers. It’s important to use creative strategies when generating leads so you’ll get the best results.
How to Use Creativity to Generate More Leads?
Generating leads is critical for any business. It’s the lifeblood of your company because, without leads, there are no sales. So how do you create more leads creatively?
First, brainstorm what campaigns you can use to attract new and old customers to your shop or website. Create a freebie (such as an e-book on the benefits of your product) and offer it as an incentive for visitors who opt-in for more information about your service or product.
Also, you can email those who have given you their contact info about discounts available for the week ahead. The goal is to get people in the door to be introduced and converted into paying customers.
Your options are endless; make creativity work for you. If you need some inspiration, read our five creative lead-generation strategies!
5 Creative Lead Generation Strategies
Below are five unique ideas that may help you produce more leads when you’re at a loss for what to do:
Giveaway / Contest
Offering incentives to potential customers is a terrific strategy to increase your sales. Create a post about the giveaway or a contest and ask people on social media to follow your account so they can stay updated about future promotions/giveaways.
The online form maker Formstack discovered that contest forms had the highest “conversion rate” of any form type. For this method to work well, make sure the prize will excite people! You could offer something like a free or an Amazon gift card. People love free stuff! So give them what they want-free things! Make it so valuable that people will want to join your email list or give you their contact information to get their hands on it.
Top-Notch Blog Material
Your blog is one of your most valuable tools for generating more leads and growing your business. But if you’re struggling with content ideas, here are a few creative strategies you can use to create more leads from your blog:
- Give away a free e-book in exchange for an email address.
- Ask readers what they want to read on your blog.
- Collect emails via a contest or sweepstakes.
- Host Q&A sessions on topics related to your niche. For example, if you run a dog daycare service, post questions like What is the most effective method for training my dog? Where should I keep him safe if I’m taking my pet camping?
- Host live events. Once you have collected their contact information, follow up by sending them a welcome email with a link to download your event presentation. You could also include other offers, such as discounts on services or products.
Having a high-quality blog can be just as crucial to your lead-generation efforts as any other digital marketing tactic you might employ. To start blogging, create a plan before deciding what content to make.
Choose topics that resonate with your audience and write articles focusing on solving problems rather than selling a product. And remember: once you’ve created compelling blog posts, make sure they’re easy for people to find!
Share Informative Video Content
Video content is more engaging than text or images. The chances of a customer engaging with a video are nearly ten times higher than with a wall of text.
If you are seeking a well-planned method to increase the number of leads, try creating highly engaging, informative video content. With this strategy, your prospects will be more likely to share your company’s message across all social media platforms, potentially leading to more leads. It may take some time, but in the end, it will pay off. And if you are struggling with getting started, here are a few helpful tips:
- Make sure to include a call-to-action (CTA) at the end of your video so viewers can learn more about what they just watched;
- Find a fun/exciting topic related to your industry/company;
- Keep it short and sweet – keep it under two minutes;
- Use high-quality production value – people are more inclined to watch something they know was put together well.
You can also create video content on other platforms like Instagram, Facebook, and Twitter. When planning your social media strategy, one of your goals might be expanding your reach by acquiring new fans/followers. This is an excellent opportunity to remember that these platforms allow only up to 15 seconds of video content, so make it count!
Podcast
Are you a person who loves podcasts? If this is the case, it should be easy for you to start producing content focused on growing an audience and assisting that community in finding solutions to problems they face in their businesses.
You can build stronger relationships with your readers beyond the information they gain from reading the content you publish on your blog by allowing them to engage with you on a deeper level through the speakers they listen to on their daily commute, on their lunch break, or at the gym.
You may need a stronger voice for a podcast, but your goal is to provide value. Your audience does not need to hear how rich and famous you are. It is more critical for them to connect with someone who can help solve their problems or answer questions they want.
The best part about starting a podcast is that there are many great tools for recording and editing your show. You don’t have to worry about having expensive equipment like cables, interfaces, mics, or mixers because everything can be done online using services like Audacity.
Podcasting has been around for a while now, and it’s one of the simplest ways to grow an audience fast. You can take advantage of this inexpensive yet effective way of marketing yourself.
Guidebooks
Most people will agree: guidebooks are more interesting than books. Completing in-depth guides requires a great deal of effort, research, and the input of industry professionals. They provide a complete and comprehensive analysis of a subject area. But they also generate leads.
So, how exactly does this result in the generation of leads? One way is by adding hyperlinks and then linking them together! It’s an easy way to ensure that your readers know what’s available on your site and can drive traffic back to your site when they click on those links.
Plus, you can include these links if you’re creating articles or blog posts. You can even post a question at the end of your blog post (using Q&A format), inviting readers to ask questions about your company or product for you to answer in future posts.
Be sure you include a call to action. Make it easy for your readers to get in touch with you by providing multiple contact options. This could be by having an email address, a link to your ‘Contact Us page, or even a telephone number so they can reach you quickly and get more information about your business.
FAQ
In Marketing, What Exactly Is a “Lead”?
A lead is a term used in marketing and sales which refers to someone who has demonstrated some interest in what you offer. The lead could be anything from signing up for your newsletter, filling out a form on your website, attending one of your events, or making a purchase.
Which Three Categories of Leads Are Most Common?
The three most common types of leads are sales leads, marketing leads, and advertising leads. A sales lead is a type of leadership where a company will offer something in exchange for an email address or phone number.
A marketing lead is when a company offers value (i.e., content, coupons, discounts) for an email address or phone number. Advertising lead is where a company pays money to advertise on search engines and social media outlets like Facebook or Twitter to gain more followers or friends.
How Can You Increase the Number of Leads You Get?
There are many ways you can generate more leads. You can achieve it by hosting a giveaway, or webinar, creating excellent blog content, informative videos, podcasts, etc. These activities have one thing in common: they take time and effort.
