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Have you ever thought about creating an email newsletter? Even if you have, have you considered all the ways that it can benefit your business? In this article, we’ll show you the insane benefits of making an email newsletter for your business!
What Are Email Newsletters?
A newsletter sent out by email is a reliable way to keep in touch with customers, prospects, and partners. People tend to read newsletters more than social media posts, which means they’re also likely to click on links within the newsletter. Plus, newsletters are easy to set up and maintain as you build your business.
An email newsletter can also increase awareness and drive traffic back to your website. Research shows that newsletters often come with significant SEO benefits, as links in a newsletter are likelier to be clicked than links on social media or in search engine results.
To create an email newsletter, choose a platform that suits your needs. Some platforms offer templates with pre-built features, such as pop-up images and animations, while others require custom coding before you publish. You’ll also need to figure out how frequently to send out your newsletter: daily/weekly/monthly?—and then add content accordingly.
From there, it’s all about finding good content sources (searching blogs like this one!) so that you always have fresh material available when it’s time to put together next month’s issue!
The Benefits
An email newsletter is a significant way to interact with your customers, provide discounts and deals, promote new products, and keep your brand top of mind in your customer’s inboxes. It can also be a powerful marketing tool if you include promotions for other businesses you partner with.
Email newsletters are easy to set up and can be created on any device or platform – there are even free tools that make it simple to create an email newsletter without needing design skills.
Here are the top 5 benefits of making an email newsletter for your business:
1. Email Newsletters Can Drive Leads and Sales
There’s a good chance your company has a website, but don’t count on random customers finding it. To attract people to your website, a newsletter is crucial.
With any luck, a solid call to action will get them to visit your site, where they will be engaged by your content and ultimately persuaded to make a purchase. Plus, the email can include hyperlinks to click-through products, so the customer never leaves your email inbox!
The beauty of this method is that you’ll know exactly how many purchases came from each email. You’ll also have stats about which links were clicked most often or what time of day was most famous for opening emails – all of which are fantastic points to analyze when creating future messages.
2. It Facilitates the Connections Between You and Your Clients
According to a recent study by Marketing Sherpa, sixty-one percent of consumers find weekly promotional emails valuable and entertaining. About a third (38%) of recipients prefer to get emails more regularly.
These numbers show that your clients like to receive emails and feel connected to your brand. By sending them content regularly, you are establishing trust with them. They will start to anticipate what is coming next from you and look forward to it. You have struck gold if they can’t wait until the following email arrives!
Even if they are not waiting on pins and needles, they will be happy to see your name in their inbox. You will quickly become a trusted name in their mind, and they will know it is worth reading if you send them something. This trust is invaluable.
3. It Has the Potential to Expand Your Social Media by Following
It is necessary to include social media platforms in the expansion and marketing plans that you develop. Expanding on such possibilities, however, is a challenging task.
A powerful tactic is to build an audience by sharing content via email newsletters. Beginning a conversation in an email, where engagement is more intense, and then ending it in the social media arena, where it has a broader audience, is one way to generate more interaction on Facebook and beyond. This strategy can also benefit other platforms, such as Twitter and Google+.
Just be sure to have opt-in boxes on your sites and any pages that feature social media icons. You can also promote your email newsletter via content in your email signature, so people can easily follow along with all areas of interest.
4. It Has the Potential to Drive More Visitors to Your Website
It’s not enough to expect users to find your website on their own if you want to see increased traffic. Your e-newsletter is critical in bringing people to your site and making purchases.
If someone sees something they like in your newsletter, they can click the link to learn more about it or buy it online. With that being said, make sure to include hyperlinks within the newsletter so readers can easily access all of the items you’re promoting without having to hunt around the page for them.
5. It Assists in Positioning and Measuring the Awareness of Your Brand
Communication is essential to attracting new potential customers and re-engaging with your existing client base. Newsletters are an efficient method for achieving both of these goals simultaneously. Share the most recent news, deals, and product information with your customers to keep your business in their minds.
A newsletter campaign can also be an excellent tool to measure your company’s recognition among your target demographic through click-throughs, purchases, list growth, delivery rate, and ROI. If these numbers differ from what you were hoping for, it might be time to rethink your overall marketing approach.
Conclusion
Making an email newsletter for your business has so many benefits. Not only can you share important company updates and offers, but you can also grow your business by sending targeted emails to specific audiences.
You could even build a list to provide better customer service and lead generation opportunities in the future. In addition, the email newsletter is often less expensive than other marketing strategies, such as print or television advertisements. With all these advantages, it’s hardly surprising that many companies opt to make a regular email newsletter!
